SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic
How do you take the concept of mobile marketing and make it actionable and profitable? Driving Mobile Traffic: SEO & PPC at SES New York, tackled today's marketplace, mobile friendly websites, and...
View ArticleGoogle April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!
For Google, April Fools Day is the annual launch day for a slew of gag products and hoax services you’ll likely never see in real life, including 8-Bit Maps, Chrome Multitask Mode, the YouTube...
View ArticleThe 5 Ws of Social Media Marketing: Industry Survey & Insights [Study]
A lengthy survey of 3,800 social media marketers reveals dozens of insights on how and why marketers use social to promote their businesses and reveals that 68 percent plan to increase their use of...
View ArticleYahoo's Q1 2012 Search Revenue Up 3%
Yahoo's 2012 Q1 search revenue was $470 million, up 3 percent compared to the same quarter for the previous year. The company's search sales have evidently steadied after falling 27 percent...
View Article14 Search Tools to Bookmark
A roundup of some really useful tools, some of which you'll use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – make sure the data is...
View ArticleWhat J.K. Rowling Can Teach PPC Marketers About Reaching Ideal Prospects
We may not be able to write like “Harry Potter” author J.K. Rowling, but we all can access deep wells of creativity, intuition, and empathy. When we draw upon these wells in the service of our...
View ArticleGreasing the Purchase Funnel With Consumer Research
Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire...
View ArticleCIVETS: New Global Marketing Opportunities in Emerging Economies
Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa are regarded as the next wave of emerging economies. Marketing opportunities are there for the taking. Here are some reasons you might want...
View Article5 Vital Facebook Reports Every Community Manager Should Know
Learn how Facebook Insights reports and public data sources can help you understand, at a granular level, the way your community consumes the stories you create, your fans demographic information, and...
View ArticleWhy Your SEO & Social Strategy Should Include Pinterest
You don’t have to be a lifestyle-type site to win on Pinterest, you merely need to make your brand fun and create interesting, shareable images. Pinterest offers other benefits, including social links...
View Article5 Key Video Marketing Findings From New comScore Report
The report examines how the online video market can be used to supplement traditional television advertising, the effectiveness of cross-media campaigns and recommendations for advertisers, agencies,...
View ArticleHow Facebook Brand Page Media Exposure Affects Purchasing Behavior [Study]
A new comScore report identifies frameworks marketers can use to quantify social marketing efforts and evaluate outcomes. Key takeaways from their research demonstrate the real-world purchasing effect...
View ArticleGustav Klimt Google Logo Celebrates 150th Birthday of Austrian Erotica Artist
Today, the Google homepage logo is found within Gustav Klimt’s The Kiss, in honor of the controversial Austrian artist’s 150th birthday. Klimt, who led the Secession movement in Vienna, is known for...
View ArticleWhy Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better
A BBC report claims Facebook ads are a waste of money for marketers, while other reports take a major Facebook advertiser out of context in another swipe at the social network. How did BBC get it so...
View ArticleSocial Retail: Finding, Engaging & Cultivating Today’s Connected Consumer
As consumers find products, styles and trends online, how can brands take advantage? What tools are at brands’ disposal? How can brands more effectively tap into the data, conversations, and...
View ArticleGoogle Display Network Exclusion Tactics: Don’t Drink from the Fire Hose
People seem to think that the Google Display Network is like drinking from a fire hose: turn it on and get a ton of traffic. But if not managed correctly your campaign will drown in unqualified clicks...
View ArticlePhotos & Videos as Social Currency: The People Behind Content Creation &...
A new Pew Internet report offers a look at the average Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Tumblr users. Learn more about the 56 percent of Internet users creating and curating the...
View ArticleHow to Make Your Ecommerce Site Link Worthy
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your game and stop thinking that you'll just magically build links and attract users. Here are some...
View ArticleComScore Introduces Validated Campaign Essentials
This new video validation technology from comScore also delivers insight on whether the video ad was actually seen by a real viewer, bringing these metrics into closer alignment with TV based on a...
View ArticleHardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can implement to further your online marketing presence and increase...
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